Category Archives: Congress and events
Footwear from Monforte de Lemos makes its way in Asia through Italy.
The company CALZADOS LOSAL took advantage of its presence at the Milan international footwear trade fair (MICAM89) in order to seek new foreign markets, following the line of increased exports that it has promoted in recent years.
According to Gonzalo López, manager of the firm, during the fair contacts were established with companies from Japan, China and Singapore, and also with some in central Europe; that were interested in acquiring the products made at the factory.
“These are countries with medium and high economic potential where there are many customers attracted by exclusive type shoes”, he explains.
The firm considers the result of its presence at the Milanese fair very satisfactory, to which it attended for the fourth consecutive time with its own position. In a previous edition, he was sharing space with another company.
“We are very happy with the response we had, although this year the fair suffered a very sharp drop in terms of exhibitors and the public, surely due to the Coronavirus epidemic”, says López.
On this occasion, the firm brought a collection of one hundred shoe models to the Milan trade fair, of which eighty were for men and twenty for women. All this footwear is made with the GOODYEAR WELTED technique, which is an important novelty in its offer.
“The GOODYEAR WELTED technique was previously considered something more typical of men, but we have seen that there is also much interest in this product among women now”, says Gonzalo López in this regard. “Before, we used to make very little GOODYEAR WELTED women’s shoes, only a couple of models, but we decided to bet heavily on it and the response is being excellent”, he adds.
After passing through the Italian trade fair, the company calculates that this year exports abroad can increase up to 12% of its total production. Last year this figure was 9.6% and in 2018 it was 7%.
At the Milan shoe trade fair, according to those responsible for the company Calzados Losal, shoes made with the technique called PATINA were particularly striking.
These shoes are hand-painted with a brush, which gives them a unique look.
“They are very striking and totally different from any other type of footwear, and there are very few companies that manufacture them because the process is very laborious and complex”, says Gonzalo López. “In its elaboration, only brush staining can require about four hours of work”, he adds.
Those responsible for Calzados Losal decided to first try two or three models of this type of shoe to see what response it had on the market.
“In the places where we presented them they were a total success, so we decided to continue producing them and to Milan we brought a dozen models that also had a very big pull”, he says.
In all of Spain, according to Calzados Losal, there are currently only about five companies that use the PATINA technique, which is more widely used in countries such as Italy and the United Kingdom.
“They are a new step in our commitment to exclusive and high-quality products, and among other reasons we do it precisely because most companies avoid getting involved in this type of manufacturing”, concludes Gonzalo López.
COMPLETE NOTICE: https://www.lavozdegalicia.es/noticia/lemos/2020/02/22/calzado-monfortino-abre-paso-asia-traves-italia/0003_202002M22C1995.htm
Calzados Losal, one of the 1,400 companies that participated in the MICAM87 fair.
CALZADOS LOSAL was one of the 1,400 companies from around the world that participated in MICAM87, an international footwear fair that took place in the Italian city of Milan on 10-13 February.
With 182 exhibitors, Spain was the second country in number of participants in the fair.
The Italian shoe fair was visited by 43,000 professionals; of whom 60% was foreign.
On this occasion our company presented the next fall/winter 2019/2020 collection; focusing on our particular manufacturing method known as GOODYEAR WELTED, a laborious and 100% handmade process.
The first congress of AJE in Monforte de Lemos extols the entrepreneurial level of the region.
The Association of Young Entrepreneurs (AJE) of Lugo held its first congress in Monforte de Lemos on December 12th; where the Regional Minister of Economy, Francisco Conde, extolled the entrepreneurial potential of the region and highlighted some of the advantages that business activity can bring to a territory. Five companies from the city participated in the event.
One of those responsible was Gonzalo López González, manager of the historic Calzados Losal factory. Also there was Cándida Rodríguez, promoter of the riding school Finca El Carmen; Xosé García, from the innovative livestock that produces organic products Casa da Fonte; Brais Moure, who has set up an IT development company in his own home; and Iván Patiño, member of the audiovisual production company Amanita Estudio.
Many of the projects that have been launched in the city of Cabe in recent times have been through the business plan co working, which instructs people who want to move forward a company about how to do it successfully. Some of these initiatives have encompassed the agri-food, wine and tourism sectors.
Franscisco Conde pointed out the protagonism of entrepreneurs when it comes to carrying out important tasks such as energizing the economy, establishing a population or creating jobs. The conselleiro was accompanied during the session by the president of AJE Lugo, Mauricio Repetto Morbán; the mayor of Monforte, José Tomé; the provincial deputy of economic and social promotion, Sonsoles López Izquierdo; and the sub-delegation of the Government in Lugo; Isabel Rodríguez.
During his speech, Lopez Izquierdo highlighted the commitment of the council “with the Lugo business fabric” and announced that in the current mandate, the government of socialist Darío Campos “invested 28 million to hire 2,000 Lugo unemployed.”
FUTURE.
Monforte and O Saviñao are two of Lugo’s 19 city councils that have taken advantage of the Business Implementation Law, which came into force only a year ago and which gives them the category of entrepreneurial municipality.
One of the objectives of the congress held in Monforte de Lemos was precisely to motivate future entrepreneurs to carry out their business ideas, as well as show how to overcome adversity.
Calzados Losal as guest in “Faladoiro dos luns”.
Last Monday our company was invited by Town Hall of Sober (Lugo) and by the organizers of the “Faladoiro nos luns” to share with the people presents in the talk our experience as manufacturers of handmade shoes.
In this talk we had the opportunity to explain to all presents the processes that are made in the manufacture of a shoe, what our type of Goodyear´s manufacturing or double stitched is, as well as show some novelty of our next spring/summer 2016-2017 collection.
Calzados Losal takes part in the trade fair of Milan, THE MICAM
Calzados Losal´s team, represented by our fourth and fifth generation, will be exhibiting the new Spring-Summer 2017 collection, for the first time, in one of the most prestigious footwear internationally trade fairs, as is THE MICAM, which held from 3 to 6 September in the city of Milan (Italy).
Calzados Losal participates in the convention España Creativa 2016
The exposures at the Parador of Monforte de Lemos were initiated the July 2, organized by the C.C.U., within the framework of activities of the “Constitution of the network of cities and creative territories of Spain” convention.
Calzados Losal, as a leading company in the footwear sector, presented some of it designs at an event attended by more than a hundred people, and which also included lectures and round tables that took place throughout the day.
In these lectures, the speakers spoke in local key, and they highlighted the struggle, loneliness and efforts of innovative companies in any industry, but especially in the world of fashion. The great importance of Galician companies in this sector was also highlighted, both for its artisan tradition and its constant renewal and reinvention.
As we noted during the convention, Losal´s brand has been manufacturing the highest quality footwear for over 100 years, and in its processes and methodologies they combine craftsmanship with innovation and design of new trends in fashion footwear.