Category Archives: Fairs
Footwear from Monforte de Lemos makes its way in Asia through Italy.
The company CALZADOS LOSAL took advantage of its presence at the Milan international footwear trade fair (MICAM89) in order to seek new foreign markets, following the line of increased exports that it has promoted in recent years.
According to Gonzalo López, manager of the firm, during the fair contacts were established with companies from Japan, China and Singapore, and also with some in central Europe; that were interested in acquiring the products made at the factory.
“These are countries with medium and high economic potential where there are many customers attracted by exclusive type shoes”, he explains.
The firm considers the result of its presence at the Milanese fair very satisfactory, to which it attended for the fourth consecutive time with its own position. In a previous edition, he was sharing space with another company.
“We are very happy with the response we had, although this year the fair suffered a very sharp drop in terms of exhibitors and the public, surely due to the Coronavirus epidemic”, says López.
On this occasion, the firm brought a collection of one hundred shoe models to the Milan trade fair, of which eighty were for men and twenty for women. All this footwear is made with the GOODYEAR WELTED technique, which is an important novelty in its offer.
“The GOODYEAR WELTED technique was previously considered something more typical of men, but we have seen that there is also much interest in this product among women now”, says Gonzalo López in this regard. “Before, we used to make very little GOODYEAR WELTED women’s shoes, only a couple of models, but we decided to bet heavily on it and the response is being excellent”, he adds.
After passing through the Italian trade fair, the company calculates that this year exports abroad can increase up to 12% of its total production. Last year this figure was 9.6% and in 2018 it was 7%.
At the Milan shoe trade fair, according to those responsible for the company Calzados Losal, shoes made with the technique called PATINA were particularly striking.
These shoes are hand-painted with a brush, which gives them a unique look.
“They are very striking and totally different from any other type of footwear, and there are very few companies that manufacture them because the process is very laborious and complex”, says Gonzalo López. “In its elaboration, only brush staining can require about four hours of work”, he adds.
Those responsible for Calzados Losal decided to first try two or three models of this type of shoe to see what response it had on the market.
“In the places where we presented them they were a total success, so we decided to continue producing them and to Milan we brought a dozen models that also had a very big pull”, he says.
In all of Spain, according to Calzados Losal, there are currently only about five companies that use the PATINA technique, which is more widely used in countries such as Italy and the United Kingdom.
“They are a new step in our commitment to exclusive and high-quality products, and among other reasons we do it precisely because most companies avoid getting involved in this type of manufacturing”, concludes Gonzalo López.
COMPLETE NOTICE: https://www.lavozdegalicia.es/noticia/lemos/2020/02/22/calzado-monfortino-abre-paso-asia-traves-italia/0003_202002M22C1995.htm
Calzados Losal, one of the 1,400 companies that participated in the MICAM87 fair.
CALZADOS LOSAL was one of the 1,400 companies from around the world that participated in MICAM87, an international footwear fair that took place in the Italian city of Milan on 10-13 February.
With 182 exhibitors, Spain was the second country in number of participants in the fair.
The Italian shoe fair was visited by 43,000 professionals; of whom 60% was foreign.
On this occasion our company presented the next fall/winter 2019/2020 collection; focusing on our particular manufacturing method known as GOODYEAR WELTED, a laborious and 100% handmade process.
Calzados Losal, the only Galician company in the international fair MICAM87.
Spanish footwear is still committed to internationalization: 181 Spanish footwear exhibitors are participating in the next edition of the MICAM international fair, one of the most important events on the international calendar, which will take place from 10 to 13 February in the Italian city of Milan.
MICAM has more than 2,000 collections and 1,300 exhibitors, of which 45% are foreigners. The exhibition area exceeds 63,000 square meters distributed in 7 pavilions with five concepts:
LUXURY (1 and 3): luxury footwear and high quality.
CONTEMPORARY (2, 4 and 5): medium level and high fashion component collections.
KIDS (4b): children’s shoes.
ACTIVE (6): sneakers, sports shoes and footwear rubber soles.
COSMOPOLITAN (7): comfortable and functional footwear (free time).
The last edition of September 2018 closed with 45,424 visitors, including 27,272 foreigners.
53% of the exhibiting companies (96) belong to the Valencian Community and almost to the province of Alicante (52% of the total). Specifically, 34% of the total Spanish participants are from Elche, 6% from Elda/Petrel and 11% are from the rest of the province.
In the second place in the ranking by Autonomous Communities is La Rioja with 28 companies (16% of the total). Third, the presence of 18 firms from Castilla-La Mancha (10%) stands out.
Lastly, our firm, CALZADOS LOSAL, will once again be the only representative of Galicia at the fair.
On this occasion we will present the next autumn-winter collection 2019/2020; focusing on our particular manufacturing technique known as GOODYEAR WELTED.
Calzados Losal, one of more than 100 companies that participated in the MOSSHOES trade fair.
Our company was one of the more than 100 companies from around the world that participated in the MOSSHOES trade fair, an international fair that took place in the Russian city of Moscow on March 13-16.
According to the statistics of MOSSHOES, this year, more than 100 participants from Italy, the United Kingdom, Germany, Portugal, Turkey, India, China, Russia and Spain, became the exhibitors of this international fair; of which 30 participants were first-time exhibitors.
More than 3.000 visitors attended the shoe exhibition.
On this occasion we presented the next autumn-winter 2018/2019 collection; focusing on our tradition of 100% handmade shoes, sewn using the Goodyear Welted manufacturing system. Try to expose our shoes and boots more robust (some with fleece lining), taking into account the harsh weather conditions that the Russian country suffers in the winter months.
The media highlights the commitment to the internationalization of Calzados Losal.
The newspaper “El Progreso” highlights the assistance of Calzados Losal to the international shoe fair that is organized annually in Milan, from 11 to 14 February.
As part of our internationalization program, we will present our collection of shoes for the autumn-winter 2018/2019 season for man and woman, in a contest in which the best footwear manufacturers will be present worldwide.
Through our high quality handmade shoes, manufactured entirely in Monforte de Lemos, Spain, we hope to attract the attention of large distributors and wholesalers who open doors to us internationally.
We facilitate the press cut for more details about the news: link.
Good feelings in our first experience in The MICAM trade fair
Our team returned to Milan last Tuesday, after 4 days presenting the new footwear spring-summer 2017 collection.
Despite being a world trade fair in which brings together more than 2.000 exhibitors of footwear, and with an average attendance of over 40.000 people, our representatives returned with good feelings because, step by step, our footwear is opening gap in the international market.
The media highlight committed internationalizing of Calzados Losal
The newspaper El Progreso highlights the assistance of Calzados Losal of the footwear international trade fair that is held annually in Milan from 3 to 6 September.
As part of our internationalization program, we will present our shoe collection for next spring-summer season, in a contest in which will present the best shoe manufacturers worldwide.
Through our craftsmen high quality shoes, manufactured entirely in Monforte de Lemos, Spain, we hope to attract the attention of major distributors and wholesalers to open the doors to international level.
We provide the full press clipping for more details about the news:
Calzados Losal takes part in the trade fair of Milan, THE MICAM
Calzados Losal´s team, represented by our fourth and fifth generation, will be exhibiting the new Spring-Summer 2017 collection, for the first time, in one of the most prestigious footwear internationally trade fairs, as is THE MICAM, which held from 3 to 6 September in the city of Milan (Italy).